17 Oct Contactica attends to the Fruit Attraction trade show 2014
The event took place between October 15th and 17th
Contactica participated actively in Fruit Attraction 2014, an international trade show celebrated in IFEMA in Madrid. This event is an important reference for the horticulture sector in European production.
In the course of this sixth edition of Fruit Attraction not only was a stand rented for WHEYSAN, but also a lecture was given by partner Contactica so as to promote and disseminate the project’s objectives, progress and results to both professional and end users. Other partners that were also present in the fair and helped promote WHEYSAN were Agrofield and Cita, as well as Campotec, who had its own stand also.
The talk about WHEYSAN was held in a space of the fair dedicated to present innovations (FORO INNOVA). This talk was held the 15th of October 2014 with the title “WHEYSAN: Alternativa Orgánica al tratamiento de frutas” (WHEYSAN: Organic alternative to F&V treatment). Here, project results and achievements until that moment were presented.
After the lecture, different people visited the stand demanding more information about WHEYSAN, and many face-to-face contacts were obtained. Different stands were also visited in order to get useful information about competitors, industry, markets and end-users.
WHEYSAN’s presence in Fruit Attraction was there for a major dissemination activity for the project, and was very useful to understand the target market in which the developed formula will be commercialized.
Other partners promoting Wheysan in Fruit Attraction were the leader SME of the project Agrofield S.L. and CITA (Technological Centre of La Rioja). Moreover, the Portuguese company Campotec had its own stand in the fair.